Author - polaris

20 Dec

The brand features of TUBORG

The love of TUBORG beer for music is deeply rooted in the brand gene of TUBORG, and its participation has become an indispensable part of the modern music world. As a fashionable beer brand for young consumers around the world, TUBORG beer has been actively sponsoring global music and cultural activities, including Glastonbury, Roskilde, exit, wireless and reading music festivals, the largest open-air music festival in the world. In addition, the figure of TUBORG often appears in music videos of [...]

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19 Dec

The product characteristics of TUBORG

TUBORG beer is a kind of light beer fermented at the bottom, which adopts It is brewed from light roasted malt, bitter hops and bottom fermented yeast, presenting the refreshing and smooth taste that people like, and sending out the fragrance of flowers and grains. This mild beer is perfect for simple daily meals such as salads, and it complements spicy Asian cuisine. The shelf life of Le TUBORG depends on the type of package and the area where it is [...]

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18 Dec

The brand history of TUBORG

TUBORG beer, which started in Copenhagen in 1873, is the first light beer in Denmark. With a fresh and smooth taste and mild and moderate bitterness, TUBORG is well-known in more than 70 countries and regions around the world. It is also the only international beer brand with innovative design of zip-top beer bottle cap.Port represents the beginning of adventure. More than 100 years ago, the leburg brewery was built on the port of Copenhagen. Philip W. Heyman, the [...]

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17 Dec

Guinness Storehouse(4)

It is image Ltd in London that is responsible for the design of Guinness warehouse. “Guinness ale is a strong social catalyst,” said Ralph aldier, the company’s marketing and strategic planning manager. Guinness warehouse is to let people get together and share stories like the old Irish tavern In the design of Guinness warehouse, image design company tries to make Guinness warehouse reproduce the charm of the old pub: let many people who don’t know each other get together [...]

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16 Dec

Guinness Storehouse(3)

When tourists arrive, they first climb a small narrow staircase and enter the middle hall like a cave. For $10, visitors get a “crystal” – a palm sized piece of Lucite resin with a drop of Guinness ale inside. With it, people can go in and visit various exhibitions, and buy a variety of gifts for sale. After slowly rising to the top of the bubble like shape, the crystal becomes the ticket for drinking in the gravity bar. [...]

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13 Dec

Guinness Storehouse(2)

That’s why the company built the Guinness warehouse. Guinness managers point out that “Guinness warehouse” should be a place to attract young people who like to go to bars and clubs. The Guinness warehouse is built in a nearly 100 year old building. This is a brick structure building with seven floors high and magnificent style. It was originally a fermentation workshop of the company. It opened at the end of 2000. At the opening ceremony, Guinness company held [...]

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12 Dec

Guinness Storehouse(1)

In Ireland and many other parts of the world, Guinness black beer has conquered countless drinkers with its unique charm. However, in recent years, it is also facing the embarrassment of blooming inside the wall and fragrant outside the wall. The UK is the largest consumer of Guinness beer, with Ireland in second place. In Ireland, sales of Guinness black beer were flat, even down 3% in the second half of 2001. The main reason is that in Ireland, [...]

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11 Dec

SMIRNOFF

In 1818, the Imperial Russia era, the establishment of the Pierre Smirnoff fils in Moscow, after the October Revolution in 1917, is still a family business. In 1930, its formula was brought to the United States, where the crown vodka distillery was established. Vodka, one of the most commonly accepted vodka, is sold in more than 170 countries around the world, which is the first vodka in the world. It takes the second place in the consumption of spirits, and [...]

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10 Dec

Regional characteristics of Christmas(1)

Ireland Every family in Ireland, on Christmas Eve, put a candlelight or lamp on the window frame to welcome the birth of the Savior. Scotland Scots in the home to find things borrowed from others, must be returned to the owner before Christmas. Most of them give gifts on the first Monday of the new year, not during Christmas. Children and servants will get gifts. Netherlands Dutch Christmas gifts, often beyond the expectation of ordinary people, are sometimes hidden in pudding lamb intestines. Germany Every Jesuit [...]

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09 Dec

Regional characteristics of Christmas

France In France, most adults go to church for midnight mass on Christmas Eve. After that, the family will go to the home of the oldest married brother or sister for dinner. In this meeting, we discussed the important matters at home, but in case of any family discord, we would like to make peace after that, so Christmas is a kind day in France.Spain Children in Spain put their shoes outside the door or window to receive Christmas gifts. In [...]

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