The development history of Carlsberg(2)

In 1978, Carlsberg beer entered China for the second time and established Carlsberg Brewery Hong Kong Limited in Hong Kong, which is responsible for the production, sales, distribution and marketing of Carlsberg beer and other brands in China and Hong Kong.

After purchasing the original Huizhou Beer Co., Ltd. in 1995, Carlsberg beer (Guangdong) Co., Ltd. was established. It started to produce Carlsberg series brands in China, supplying the market in mainland China, Hong Kong and Macao, and producing local Longba beer.

In 2007, Carlsberg acquired a 50% stake in Russia’s Baltic beverage holding company (indirectly held in Newcastle beer), as well as BBH’s operations in France, Greece, China and Vietnam.

On January 25, 2008, Heineken and Carlsberg jointly acquired Scottish & Newcastle (S & n) Newcastle (S & n), the UK’s largest global brewer, for us $15.28 billion and £ 7.8 billion.

In March 2013, Carlsberg’s shareholding in Chongqing beer rose to 60%, becoming the behind the scenes boss of Chongqing beer.

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