O amor da cerveja TUBORG pela música está profundamente enraizado no gene da marca TUBORG, e sua participação tornou-se uma parte indispensável do mundo da música moderna. Como uma marca de cerveja da moda para jovens consumidores em todo o mundo, TUBORG beer has been actively sponsoring global music and cultural activities, including Glastonbury, Roskilde, exit, wireless and reading music festivals, the largest open-air music festival in the world.
Além disso, the figure of TUBORG often appears in music videos of different international superstars, including black eyed peas, B.o.B, Eminem, kings of Leon, simple plan, Louis XIV, the academy is and one Republic.
Dentro 2017, TUBORG beer officially launched the TUBORG initiative.
In June 2017, TUBORG beer, a beer brand under Carlsberg group, announced the TUBORG open TUBORG global music project. Together with diplo, jillionaire and walshy fire, the three member group of major Lazer, an international power group,TUBORG beer will jointly explore the global music culture around the world.
