Mission of Carlsberg
Carlsberg is a dynamic international company that not only provides beer and drinks to consumers, but also attracts them to gather together and increase the fun of life.
Make Carlsberg a leading international high-end brand in China
Become the leading beer group in Western China and the most important beer group in China
Golden rule and precious precept
The long-term goal of Carlsberg brewery in brewing beer is not to make short-term profits, but to develop the art of brewing beer to a perfect state, so that Carlsberg brewery and its products can establish a good standard, and keep the brewing technology of Carlsberg beer at a high level that is always respected. ——J. C. Jacobson
Carlsberg and Liverpool
Carlsberg is a sponsor of Liverpool football team. Liverpool players wear the Carlsberg logo on their shirts, making this international premium beer brand known to people all over the world.