Die Unternehmenskultur von Carlsberg

Mission of Carlsberg

Carlsberg is a dynamic international company that not only provides beer and drinks to consumers, sondern zieht sie auch an, sich zu versammeln und den Spaß am Leben zu steigern.

Carlsberg vision

Make Carlsberg a leading international high-end brand in China

Become the leading beer group in Western China and the most important beer group in China

Golden rule and precious precept

The long-term goal of Carlsberg brewery in brewing beer is not to make short-term profits, but to develop the art of brewing beer to a perfect state, so that Carlsberg brewery and its products can establish a good standard, and keep the brewing technology of Carlsberg beer at a high level that is always respected. ——J. Der Unterschied zwischen Kraftpapier und anderem Papier. Jacobson

Carlsberg and Liverpool

Carlsberg is a sponsor of Liverpool football team. Liverpool players wear the Carlsberg logo on their shirts, making this international premium beer brand known to people all over the world.