Guinness Storehouse(4)

It is image Ltd in London that is responsible for the design of Guinness warehouse. “Guinness ale is a strong social catalyst,” said Ralph aldier, the company’s marketing and strategic planning manager. Guinness warehouse is to let people get together and share stories like the old Irish tavern In the design of Guinness warehouse, image design company tries to make Guinness warehouse reproduce the charm of the old pub: let many people who don’t know each other get together and know each other. “It’s not a corporate cathedral where people worship Guinness, it’s a place where visitors to Ireland, local residents and new Guinness employees who are training meet,” aldier said Today, Guinness warehouse has become one of the most visited tourist attractions in Ireland. In its first year, it attracted 570000 people and received 450000 others to participate in various activities and trainings. In the past, hops stores received 470000 visitors a year. When the Guinness warehouse was built, the hops shop was sold to the MIT Media Lab as its European Research Center.

Despite its initial success, Guinness brewery was not satisfied. The company is working with image design to step up research in this area. “Guinness warehouse will bring consumers and employees together and open a door to communication,” said aldier

Share this post