The history of Bacardi(4)

Bottling plants in Mexico City and wineries in Puerto Rico opened in the 1930s. During this period, several trademark disputes occurred, focusing on the use of Bacardi brand names for rum made outside Cuba. In a dispute, Henry Shug retained the right to continue to use the Bacardi family name on products made in Puerto Rico, while also gaining leadership of the company. In other disputes, Bacardi also won the victory and was allowed to “only cocktails made with Bacardi rum can be called Bacardi cocktails”.

During World War II, the company was run by Jose Bosch, Henry shuge’s son-in-law. Bosch established the Bacardi import company in New York and was nominated Cuban finance minister in 1949.

Share this post