The love of TUBORG beer for music is deeply rooted in the brand gene of TUBORG, and its participation has become an indispensable part of the modern music world. As a fashionable beer brand for young consumers around the world, TUBORG beer has been actively sponsoring global music and cultural activities, including Glastonbury, Roskilde, exit, wireless and reading music festivals, the largest open-air music festival in the world.
In addition, the figure of TUBORG often appears in music videos of different international superstars, including black eyed peas, B.o.B, Eminem, kings of Leon, simple plan, Louis XIV, the academy is and one Republic.
In 2017, TUBORG beer officially launched the TUBORG initiative.
In June 2017, TUBORG beer, a beer brand under Carlsberg group, announced the TUBORG open TUBORG global music project. Together with diplo, jillionaire and walshy fire, the three member group of major Lazer, an international power group,TUBORG beer will jointly explore the global music culture around the world.